It may seem easy to say that today’s business owners and managers need to be visionary, problem solvers, and financial wizards though in the end and above all the need to meet the challenge of swiftly changing markets is a cause of great concern. So can make the day a great one? Simply Hassle-free and effective promotions!
Some simple tips on running a GREAT incentive:
Plan ahead – reacting to pressure and accepting expedient solutions may lead to a temporary solution, but identifying the need or challenge, attaching a budget and describe ALL players that will make the task imminently more DO-able!
Involve your key players – going it alone may seem expedient, but the buy-in opportunity is lost. People motivate others in direct proportion to their own level of enthusiasm.
Know what you want to achieve/solve – get the team, including a trusted supplier one that has experience in the area of producing result based incentives to work out real issues. Identify first any and all problem/s or concerns that you are faced with until everyone is clear. If followed the solution in the end will be far more potent.
Identify the Point Person – determining who will deliver each part of the incentive promotion is key to a smooth running promotion. Communicate with the team what your expectations are; of whom and by when.
Communicate the expected results – Nothing motivates more that knowing that there is a grand and positive prize in reach at the end. The prize can include in increase in sales, donations, and or staff morale. Let the support staff know as well. They become a valuable impetus to stretch!
Make a Launch out of it – sometimes it seems expedient to ‘just start’. The added enthusiasm that comes with an internal broadcast launch first of the program, its goals, and the incentive rewards, is wonderful to experience. It also makes for a powerful tool to focus the team.
Build simple program rules – participants and customers will judge the whole organization by the level to which they feel they CAN participate and win. Keep the rules simple so that everyone can readily see ‘What’s in it for me’.
Fulfill your Promises – if everyone knows you can be trusted to deliver, whether an employee, client and/or customer, or donor, you are in a win-win situation. Make sure to publicize the Promotion, the winner(s), again whether internally or not, as in a performance reward scenario or to your market or cause. Your commitment to excellence, customer and donor loyalty and market competitiveness will be there for all to see.